SENIOR COPYWRITER
Architecting Revenue Through Copy
25-30 hours/week | Remote | Reports to Director of Marketing
You'll turn AI-first business education into revenue-generating copy that makes leaders feel smarter, more capable, and ready to invest. You'll write the emails, sales pages, ad copy, and brand assets that convert $7,997 enrollments—twice a year, at championship-season pace—and build the AI-enhanced writing systems that scale beyond you.
Profile insights
Here’s how the job qualifications align with your profile.
Skills
Do you have experience in Workforce management?
Location
Remote
Who We Are
The Uncommon Business is the world's fastest-growing AI-first education company, teaching business leaders to architect intelligent systems, not just prompt tools. We don't do busywork, legacy thinking, or 80-hour founder weeks. We build companies where AI handles the repeatable, humans drive the irreplaceable, and leaders scale without burning out. We're profitable, EOS-driven, and operate in championship-level surge cycles. You'll be promoted on impact and ownership—not tenure. High performers thrive here. Passengers don't last.
If You Worked Here Last Week
You might have:
Written the 6-email nurture sequence that drove 38% open rates and 11% CTR, contributing $427K to the launch revenue target
Revised the A2A sales page headline that lifted scroll depth by 23% and increased time-on-page from 4:12 to 6:47, leading to a 2.1% conversion improvement
Collaborated with the Web & Conversion Designer on Meta ad creative that achieved 9.2% CTR and $47 cost-per-lead—beating benchmarks by 34%
Delivered all launch copy assets 10 days before bootcamp kickoff with zero last-minute revisions, giving the team breathing room to focus on execution
Documented the "objection reversal" framework from your highest-performing launch email so future campaigns can replicate the psychology without starting from scratch
Your Core Responsibilities
We value ownership over task lists. Here's where you'll lead:
Launch Copy That Converts: You'll write the email sequences, sales pages, webinar registration flows, and ad copy that drive $2.5M launches twice per year. You own 30-40% open rates, 8-12% click-through rates, and the strategic narrative that turns cold traffic into $7,997 buyers—working with the Director of Marketing to track attribution and optimize every touchpoint.
Evergreen Revenue Engines: You'll create and optimize email sequences for Superhuman Work, the SLO lead generation campaign, and Uncommon Leaders nurture flows. These evergreen funnels maintain 30-40% opens and 5-8% CTR while converting leads into customers and customers into community members without constant manual intervention.
Weekly Newsletter Engagement: You'll write thought leadership content that keeps our audience warm, engaged, and connected to TUB's mission. You'll maintain 30-40% open rates and 5-8% CTR while reinforcing brand positioning and community identity through consistent, high-quality storytelling.
Paid Ad Copy & Collaboration: You'll write ad headlines, hooks, body copy, and CTAs for Meta, YouTube, and affiliate campaigns. You'll collaborate closely with the Web & Conversion Designer to ensure messaging and creative work together — sometimes you lead strategy, sometimes you support their vision, but the goal is always scroll-stopping ads that convert.
AI-Enhanced Writing Systems: You'll use and continuously improve our Claude Projects (custom AI frameworks) to accelerate draft creation, maintain brand voice consistency, and document what works so future campaigns build on proven frameworks instead of starting from scratch every time. You'll deliver copy 7+ days before launch deadlines with minimal revision cycles so the team can execute with confidence.
The Traits We’re Calling In
We hire humans, not checklists, but success here requires:
You've written DTC copy that's generated $1M+ in revenue—preferably in education, coaching, or high-ticket offers. You have a portfolio that proves you understand launch funnels, objection handling, and urgency without manipulation.
You think in frameworks and systems, not one-offs. You don't just write great copy—you document what works, build templates others can follow, and leave every campaign better than you found it.
You're already using AI tools like Claude or ChatGPT to accelerate your work, and you're genuinely curious about refining AI outputs, not threatened by them. You see AI as a drafting partner, not a replacement.
You thrive during high-intensity launch windows and see them as a creative challenge, not a burden. You understand championship-season pace: twice a year, you're all-in. Outside launches, you build the systems that make the next one even better.
You default to clarity and impact over cleverness. You write like you talk— direct, confident, human—and you know when to use a 10-word sentence instead of a 30-word paragraph.
What Success Looks Like
You own these key metrics:
Launch Email Performance: 30-40% open rates, 8-12% CTR on launch sequences, contributing measurably to $2.5M revenue targets with clear data on what's working and why.
Evergreen Funnel Performance: Superhuman Work and SLO email sequences maintain 30-40% opens and 5-8% CTR, with trackable impact on lead-to- customer conversion and upsell adoption.
Weekly Newsletter Engagement: 30-40% open rates, 5-8% CTR, maintaining audience warmth and community connection while reinforcing TUB's thought leadership positioning.
Sales Asset Conversion: Sales pages and VSLs maintain or improve conversion benchmarks established in prior launches, with documented A/B tests and iteration results that compound over time.
Copy Execution Velocity: All launch copy assets delivered 7+ days pre-launch with fewer than 2 revision cycles, enabling the team to focus on execution instead of last-minute content creation.
📋 Launch Season Expectations
Schedule Flexibility: Must be flexible and available for additional hours and weekend work during launch seasons, product releases, or critical business periods when the situation requires it. We operate in championship-season cycles twice per year—these are high-intensity windows where the entire team rallies to deliver exceptional results. Outside these periods, workload is sustainable and focused on building systems for the next surge.
Compensation & Benefits
Rate: $60K-$85K annualized (25-30 hrs/week)
Structure: 90-day contractor period with transition to W2. Potential to grow to full-time based on business needs and performance. Once Full time, the following benefits are available:
We Invest in Your Performance, Not Just Perks
Health & Wellness: Monthly wellness stipend + access to personalized and group wellness coaching to sustain high performance
Professional Growth: $1,500-$3,000 annual development budget for courses, conferences, certifications, and tools that sharpen your edge
Work Your Way: Coworking membership allowance OR home office setup budget—you choose what maximizes your focus
Unlimited PTO: Real flexibility with clear boundaries—we operate in championship seasons and strategic recovery periods (sustainable pace)
Full Remote Setup: MacBook, external monitor, desk equipment—we equip you to do your best work
True Downtime: Company-wide closure December 25–January 1 so you can fully disconnect
We're not trying to be Google. We're building a championship team that operates at the highest level during launch seasons and recovers like pros in between.
The Uncommon Business
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